Consumer Confidence

Consumer Confidence refers to the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation. It is measured through surveys that assess how consumers perceive current economic conditions and their expectations for the future. High consumer confidence indicates that consumers are likely to spend more money, which can stimulate economic growth. Conversely, low consumer confidence may lead to decreased spending and can signify economic downturns. This concept is crucial for understanding consumer behavior, market trends, and overall economic health. Businesses and policymakers often monitor consumer confidence as an indicator of economic stability and potential growth.