Interactive Content

Interactive content refers to digital material that actively engages users, allowing them to participate in the experience rather than passively consuming information. This type of content requires user interaction, such as clicking, swiping, or inputting information, to reveal deeper layers of content, complete tasks, or influence outcomes. Common forms of interactive content include quizzes, polls, surveys, interactive infographics, games, videos with decision points, and augmented reality experiences. The goal of interactive content is to enhance user engagement, improve retention of information, and foster a more personalized experience. By involving users in the content through interactive elements, it can lead to increased satisfaction and a stronger connection between the content and the audience.